RMUTT Open House Highlights # Blog 9

RMUTT Open House Highlights

Rajamangala University of Technology Thanyaburi, there was the Open House RMUTT in the birthday date of RMUTT University which date was 18-20 January, 2013.

First of all, "Open House" this activity established to promote and public relation RMUTT university and introduction to high school student who want to know about the information in each faculty or want study here in Bachelor Degree. So, in the auditorium have exhibition show from every faculty. All of artifacts and performance to establish a reputation to their faculty or university must be showed in here.

More over, outside of auditorium have many activity in concept "Road of Culture" for welcome guest. Their would have set boot selling about Thai food, Thai souvenirs, Plants and have old Thai skits traditional as Outdoor movies, Thai Dance bands and Fashion show in concept "ASEAN". So, everyone feel very happy in all activity in "Open House Fairs" I feel like the "3 Days in Happy Land" that it is.

Finally, "RMUTT Open House" is every good activity for high school student. Thus, RMUTT Open House still have every years and remains the land of happiness for most people in Rajamangala University of Technology Thanyaburi area be a lone time.    

   

 

Thank you for some picture
@Easily Man

Media Face Challenges in Maintaining “The Wall”

Media Face Challenges in Maintaining “The Wall”      [Case Study 8]

            Advertising is the primary source of revenue for nearly all media companies. Because advertising pays the bills, newspaper and magazine publishers, as well as TV and radio networks and their station executives, must keep their advertisers happy.  Some called this a task not unlike feeding crocodiles as the inherent danger is that advertisers might use their economic influence to act as unofficial censors of the media and discourage them from publishing or broadcasting certain material. Television is not the only medium that must deal with the threats of advertiser defection or attempts to influence its content. Advertisers can also influence the editorial content of magazines and newspaper by pressuring them to run only positive stories about their products and services.

            Then, Most magazines and newspaper publishers insist they do not allow advertiser pressure to influence their editorial content. They argue that they have long regarded the formal separation of their news and business departments as essential to their independence and credibility. This separation is often referred to as “The Wall” and is often spoken with a mixture of reverence and trepidation. Many magazine and newspaper have traditionally discouraged employees on the publishing side, including advertising, circulation, and other business departments, from interacting with those on the editorial side who write and edit the articles. This can be done by separating editorial and advertising offices, barring the sales force from reading articles before they are printed, and prohibiting editorial employees from participating in advertising sales calls.

            Finally, Magazines and newspaper are still very much concerned over maintaining the concept of The Wall and ensuring that decisions on the writing, editing, and publishing of stories are made on journalistic merit rather than on whether they will attract or repel advertisers. Some executives defend the advertisers, noting that they have the right to spend their money the way they want to, which may include avoiding advertising in media that are critical of them.

Quiet Please, the Commercials Are Coming On!

Quiet Please, the Commercials Are Coming On!  [Case Study 10]

            Nowadays, commercial on TV or internet are one part of our life. A company called Automated Media Services is working on a system to bring television to retail environments. In other words, expect to start seeing mini video displays near the toilet paper, dish washing detergent, and milk, angling for your attention, and your hard-earned dollars. For persuaded consumers to buy their products.

            The Super Bowl different from other television event in three ways. First, it’s the most expensive advertising buy in television. Second, it delivers largest viewing audience of any televised program. Third, it’s the only television event in which millions of consumers actually look forward to seeing the commercials.

            A survey reported the consumers’ reasons for watching the Super Bowl is watching the games, watching the ads, or spending time with friends and family. After that, Super Bowl discovered there were more instant replays of the commercials then of the game itself. This sort of viewing environment is where leads advertisers to spend so much money for so little time.

        The benefits of advertising during the Super Bowl extend well beyond the numbers reached and their level of involvement with the commercials. Other activity or the buzz was created by Super Bowl commercials is other benefit..

Marketers head to China

Marketers head to China [Case Study 7]

          For many year marketers could only dream to selling their product to China’s consumer because they became one of the fastest-growing consumer markets in the world. Advertising is now encouraged consumption by the Chinese government as well as helping educate consumer and business leader, which view it as a catalyst that can accelerate China’s economic development. The growth of advertising in China is the tremendous economic growth of the country. There is a new spirit of consumption, as reform in China has brought about dramatic increases in the purchasing power and size of the middle class.

            Then, The newly emerging middle class in China is very brand conscious, and demand for popular Western product as well as goods from Japan and Korea is increase because they mean one thing to Chinese consumer: status. Chinese companies competed on the basis of price, but trying to move away from the low end of the market by developing higher-end products with more brand equity. One company that has been extremely successful in marketing its product in China is Nike, which is regarded as the coolest brand among young consumer in the country. Nike’s IMC strategy for China involved building brand awareness and recognition. This was done by outfitting top Chinese athletes and sponsoring the Chinese activity and celebration. Such clever marketing tactics have helped make Nike the icon for the new China. Nike promoted the right sports and launched a series of inspired advertising campaigns. Nike uses the famous athlete such as Michael Jordan and Yao Ming, Chinese hoopster as their presenter because Nike knows what is Chinese proud.

            Finally, A number of other companies are also taking advantage of the growing interest in sports and fitness, particularly among China’s urban professionals who are turning to leisure-time sports to stay fit as they work longer hours and face more stress. The best alternative is worked with the Chinese government for the flow of performance. Multinational companies recognize that the enormous size of the Chinese market, along with the strong economic development and growth, make it imperative for them to be there.

Promoting the News or Deceptive Advertising?

Video News Releases: Promoting the News or Deceptive Advertising?
[Case Study 6]

A video news release (VNR) is a video segment created by PR firm, advertising agency, marketing firm, corporation, or government agency and provided to television news stations for the purpose of informing, shaping public opinion, or to promote and publicize individuals, commercial products and services, or other interests. VNR walked a thin between news and advertising

In the VNR a PR professional posed as a journalist and used broadcast commentator as a journalist. Because the public relations professional was not identified, democrats cried foul, calling the VNR is covert advertising, fake news, and other not so nice things. FCC issued a directive that broadcasters must clearly disclose the nature, source, and sponsorship of VNR. But not everyone is happy about the new disclosure requirements. Many nonprofits and major marketers also use VNR to get their stories told.

The most popular news source frequently air VNRs without disclosure to viewers, without conducting their own reporting, and even without fact checking the claims made in the VNRs. VNRs are overwhelmingly produced for corporations, as part of larger public relations campaigns to sell products, burnish their image, or promote policies or actions beneficial to the corporation.

FCC still need a full disclosure outweighed the potential risks associated with increase restriction. The existing federal laws and regulations coupled with self- enforcement and ethical standards will ensure that disclosure take place in the future. And some believe labeling has gone too far because people need to judge for themselves how much information they need.

PR: BzzAgent: Buzz for Hire

BzzAgent: Buzz for Hire [Case Study 9]
     

          BzzAgent is a social marketing company that accelerates word of mouth to drive sales. Powered by a network of over 750,000 people, BzzAgent creates measurable business results for marketers through an influential advocate network, a powerful engagement platform, and a proven analytics approach.

          Then,Word-of-mouth is one of the most potent weapons in a marketer’s arsenal. The trick has been to harness that power in a disciplined, strategic way. BzzAgent has assembled a nationwide volunteer army of natural-born buzzers and will channel their chatter toward products and services they deem worth talking about. Word-of-mouth, this strategic includes talking about the product to friends, chatting up sale people at retail outlets, or e-mailing influential people on the product’s behalf.

          Finally, BzzAgent's proven process and media network allows marketers to activate millions of conversations and understand their impact on product sales. They offer a variety programs to meet a marketer's specific needs. They create activation through three platforms such as first, BzzCampaigns; activate highly engaged consumers by provide immersive brand experiences to ignite widespread word of mouth, drive trial and influence purchase. Second, the Blogger Network; lets customers quickly and easily tap the power of bloggers to build excitement and sales for their brand. Third, the Frog pond is a digital listing service that allows marketers to accelerate word-of-mouth recommendations and drive measurable traffic to any website, coupon, viral video, fan page or other digital offering.

"THAI SOUVENIR "

"Souvenir"

Nowadays, when traveler go to another place or go abroad best thing that can memories place is "Souvenir".So, when you go to another place if you buy and give souvenir to someone that is right thing to do. The recipient will be glad when their get your souvenir.

So, in my country have souvenir every attractions and province. I will choose "Pattaya, Chonburi" for present   every traveler. The souvenirs of Chonburi as "Ship" Why ship? Because Chonburi have location near the sea and people in this province have life style close with ship and sea.

If you want to get this souvenirs you can buy in visit to Chonburi, Pattaya province and can be ordered on website as well.Ship is symbol of the trade, Stability and travel. If you decoration your home with model ship it's wishing you have the opportunity to travel abroad regularly, have more money and successful in your business. In addition, ships are a symbol of  happiness as well.

Finally, every souvenirs always have special meaning in itself. When you visit to another place don't forget to buy something for memories that and don't forget to give good thing to your family and friend.     

Where to stay in Thailand

Have you ever been to another country? If you have been I think you will have question in your mind. First question that you think is where to stay in that country. So, I would like to suggest you about beautiful place and place to stay in Thailand.

Bangkok is a capital of Thailand and the most popular in this country. It is know in Thai as Krung Thep Maha Nakorn which means "City of Deity" So, Bangkok have many beautiful place and interesting. First place I will told you as "Khaosan Road". Khaosan Road most famous place for foreigners if you go their you will see many foreigner that difference nationalities. Khaosan suitable for who like nightlife because in this place have many nightclub, bar and market for service every traveler.

Kaosan Road, Bangkok, Thailand

Then, I think everyone know about information of Khaosan Road already but you don't know where to stay right? aah.. never mind I will told you now : )
In Khaosan Road, most accommodation it's unlike from countryside. Hotel is best choice for traveler. So, I will introduce to about hotel in Khaosan..
First, Khaosan palace hotel A budget hotel on Khao San Road, which is very clean with air conditioning, safe, not too expensive. There is a small pool on the roof and you will not spend time in the bedroom, too, because in the midst of everything you do. All the best restaurants and massage parlors. They are filled with happy crowds on the road on the other.

   

Second, Buddy Lodge located within the shopping and entertainment streets of Khaosan Road, Buddy Lodge is your best refuge of a cozy hotel where guests can return to a quiet relaxation away from the entire bustle of the tourist street market.

The historical core of Bangkok where most of the tourist attractions are found just around the corner and one can walk to visit Bangkok’s most popular tourist attractions, The Grand Palace, The Golden Mount, The Temple of The Emerald Buddha (Wat Phra Kaew), The Temple of The Reclining Buddha (Wat Pho), The Democracy Monument, and many other cultural sites in the Bangkok City Old Town. Buddy Lodge offers the most convenient location and comfortable facilities for travelers to the popular Khaosan Road and visitors to the famous historical places of Bangkok.

  

Finally, that is all for this blog I hope this blog can help you for chose place to stay in Khoasan Road but that are not all hotel in Khoasan Road traveler have more choice for chose. So, lasting to say "You will not be disappointed if you come to THAILAND"

Tourism Thailand: Perfect Destination

Perfect Destination in "Land Of Smile"


Hello everyone, First of all I want to ask you just two question ... "Have you ever been to visit north of Thailand" and "Do you like temple" If you answer is "yes" please follow me!! I will show you about the North of Thailand perfect destination. That place it's name "Doi Suthep" . Doi Suthep is mountain in Chiang mai province with on it have beautiful place name "Wat Prathat Doi Suthep"

The temple of Wat Phra That Doi Suthep is one of the most important temples in Chiang Mai, as well as one of the most revered among all Thai. When you stay at Wat Prathat

first thing you will notice many local business, as usual every where in Thai and you must to climb 300 stairs for up on the sides. Exactly, you will tried but the reward is more than worth the effort because  you will see beautiful Buddhist Temple and you will see a beautiful view. Over more, you can chiming bell for wishes good thing in you life learn and on the side you can read history of this place.

Naga stairs, Doi Suthep

Finally, Thailand still have many perfect destination in every section of Thailand. I hope this blog can suggest every traveler to choose Thailand for your vacation. I promise you will receive nice photo come back to your country absolutely. 

chiming bell

Chedi, Landmark of Doi Suthep