Quiet
Please, the Commercials Are Coming On! [Case Study 10]
Nowadays, commercial on TV or
internet are one part of our life. A company called
Automated Media Services is working on a system to bring television to retail
environments. In other words, expect to start seeing mini video displays near
the toilet paper, dish washing detergent, and milk, angling for your attention,
and your hard-earned dollars. For persuaded consumers to buy their
products.
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The Super Bowl different from other
television event in three ways. First, it’s the most expensive advertising buy
in television. Second, it delivers largest viewing audience of any televised
program. Third, it’s the only television event in which millions of consumers
actually look forward to seeing the commercials.
A survey reported the consumers’
reasons for watching the Super Bowl is watching the games, watching the ads, or
spending time with friends and family. After that, Super Bowl discovered there
were more instant replays of the commercials then of the game itself. This sort
of viewing environment is where leads advertisers to spend so much money for so
little time.
The benefits of advertising during
the Super Bowl extend well beyond the numbers reached and their level of
involvement with the commercials. Other activity or the buzz was created by
Super Bowl commercials is other benefit..
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