PR: BzzAgent: Buzz for Hire

BzzAgent: Buzz for Hire [Case Study 9]
     

          BzzAgent is a social marketing company that accelerates word of mouth to drive sales. Powered by a network of over 750,000 people, BzzAgent creates measurable business results for marketers through an influential advocate network, a powerful engagement platform, and a proven analytics approach.

          Then,Word-of-mouth is one of the most potent weapons in a marketer’s arsenal. The trick has been to harness that power in a disciplined, strategic way. BzzAgent has assembled a nationwide volunteer army of natural-born buzzers and will channel their chatter toward products and services they deem worth talking about. Word-of-mouth, this strategic includes talking about the product to friends, chatting up sale people at retail outlets, or e-mailing influential people on the product’s behalf.

          Finally, BzzAgent's proven process and media network allows marketers to activate millions of conversations and understand their impact on product sales. They offer a variety programs to meet a marketer's specific needs. They create activation through three platforms such as first, BzzCampaigns; activate highly engaged consumers by provide immersive brand experiences to ignite widespread word of mouth, drive trial and influence purchase. Second, the Blogger Network; lets customers quickly and easily tap the power of bloggers to build excitement and sales for their brand. Third, the Frog pond is a digital listing service that allows marketers to accelerate word-of-mouth recommendations and drive measurable traffic to any website, coupon, viral video, fan page or other digital offering.