Tuesday, December 25, 2012

PR : Wardrobe Malfunction Help company Success?

Did Janet Jackson’s wardrobe Malfunction Help GoDaddy.com’s Success? [case study 4]





Hi,everyone just around 2 hours ago I was read case study about GoDaddy.com. GoDaddy.com is the largest domain name registrar of the world. This company includes a re-seller of domains and domain related products and services, a private registration service, a research and development affiliate, and a membership-based discount registrar. GoDaddy.com and advertising agency believe that the negative publicity hurt sales of Jackson’ next CD and saw an opportunity in all of the attention following the Janet and Timberlake incident. They decided to place their commercial on Super Bowl XXXVIII which would make fun of the increasing broadcast censorship, while gaining awareness for GoDaddy.

Then, the problem is did the negative publicity help GoDaddy.com success. Most company usually thought that either positive or negative publicity is good for the company because it’s an opportunity to customer. It might be only a temporary opportunities not everlasting opportunity if your product or service is poor.


Finally, the company use crisis management to fix the problem and inform to the public that you have the efficiency to solve the problem immediately. The company should using negative publicity as last alternative for better gains more than you want but creating a good plan for marketing and advertising your company is the way of sustainable your reputation. Manage well and provide excellent product and service also are the way to avoid negative publicity or crisis in your control.

Monday, December 24, 2012

PR : Negative Publicity


Negative Publicity: Companies Assume Different Strategies to Deal with Crisis Management.


          

Hi,everyone nowadays many companies believe that the negative publicity is good for their business. Effective responses may gains, especially how to respond those issue. Crisis management is a business plan of action that tries to solve negative situation that occurs immediately. Many crises have the capacity to visit negative financial, legal, political, or government reflection on the company.

So, The problem is the company doesn't know when the negative publicity will come. And it will spread in fast if you don’t have a good preparation and forecasting. The company should assume different strategies to deal with crisis management for example if the customer is angry, you should use timing for the emotion down. 


Then, A time series is one part to solve the negative publicity. It is importance for operation research because it will drive of decision. Time series usually use the model to forecast future events. Forecasting will help the company to smooth performance and immediately solve the problem in several ways.

Finally, Crisis conditions are brought on by numerous causes. For every crisis, the experts have a different opinion as how to be the best resolved. Two things are certain. Crises will continue to occur, and experts will continue to take different approaches to solving them with a good preparation.

Tourism : My Life in Ruins


My Life in Ruin : Movie For Guide and Tourism


"My Life in Ruins" This is one of  nice movie for tourism and who want to be a guide tours. In this movie sent message to viewer about everything in guide life and situations that can happen during the work. So,  If you want to be guide or you are traveler this movie every important for you..



However, This movie is well worth seeing as it has interesting characters, good dialogue, and good acting. Georgia (Nia Vardalos) she works as a travel guide,but discouraging by her lack of direction in life but can change because Erb (Alexis Georgoulis) the driver in this tours stay beside her for change attitude, solve any problem and last both of them relationship. Every people who like to travel or interesting about travel this movie will show you about situations that can happen in your trip such as : problem in your hotel, due to technical problems, accident, connection, language skill, knowledge of place, and so on.

Finally, Guide tour very important for every trip if traveler didn't have more information or if you want to be guide you must to know every problem, information, and important thing ... language skill ...
Last, I hope you will enjoyed in this movie and receive ideas for good tourism

Marry Christmas everyone . . .


     






The Internet: Does It Mean the Death of Television Advertising?


Case Study: The Internet: Does It Mean the Death of Television Advertising? 


Hi, everyone nowadays the advertising is very important for persuade the audiences to purchase the products, ideals, and service. Different types of media can be using to deliver the messages through the traditional media such as newspaper, magazines, radio television, including, new media such as internet, text messages, and mobile application. The internet is a medium of global communications. The modern businesses focused on internet advertising that is the easy way to reach the audiences because nowadays people spend more time being online to searching information or relaxing than watching television. 


So, The internet can kill the television or not ?... 
I think "no" because online advertising still need the traditional media or television to reach the audiences. TV and the internet have incredible power when use together: TV for establishing the brand message and the internet for reinforce that message. TV is powerful of making reception of consumers to the messages and make online advertising more memorable and allows consumers to create the personal significance requires for brand building and equity. However TV can connect all people more than internet.

Happiness in family : Just stay together

Finally, I think internet and television are very important but have difference cost. Who want to connect with most of people must to advertise on TV but you must to spend a lot of money for advertising and not at all can do. Internet advertising just can connect with some people their internet user only but the cost of advertise cheaper than TV and have many channel to advertising such as blog and so on. Last thing to say I think TV can established harmony in family than internet.  ..
  

The common mistake of customer service

Common mistake in customer service.



Hi,everyone today I want to talk about "The common mistake of customer service" have you ever been to see mistake of customer service? I think every people have been to found the service poor.. How about that reasons? How about your feeling? You upset right? You feel bad right? ....
Exactly, The customer service is heart of any business. Some company or organization can go out of business if their have poor customer service. So, I would like to talk with everyone about my experiences about poor customer service.

So, Have you ever been to transportation by bus ... ?


I think bus can be risks so much. How? Have you ever been to stay in jet-bus? haha. Many drivers prefer to drive faster than the objective risk justifies. I don't know why? many accident caused by the negligence of one person. Moreover some bus have bus ticket collector disrespectful to passengers. So, I think everything it not good for passengers. You can see some news about bus killers people..





Finally, that are some mistake of bus customer service in my opinion not all the bus drivers are poor you can see good service on most of bus in everywhere. Lasting I want to told everyone ...  mistake can happen every time and everywhere customer must to be careful yourself and your family not underestimate.

Thank you for visit my blog ..
Sa-wad-dee

Blogs : A Great Marketing Opportunity—To Cheat?


Case Study#2 Blogs : A Great Marketing Opportunity—To Cheat?


Blog is a part of a website, most blogs are interactive, allow visitors to post comments and even message and it is this interactivity. As blog continue to attract viewers the marketers are rushing to take the advantage of the new medium. Many companies use blogs to replace focus group for research, to develop better customer relations programs, to promote new brands, to conduct public relations activities, and blogs can now reach millions of potential customers.

The problem is the company cannot control negative comments or negative review or fake blog from the customer that buy product or service of company because blog allow consumers to write what they please. And the biggest drawback of blog of many companies is not up to date. That is the most problem on blog that I met. Like practically everything on the website, blogs are easy to start and hard to maintain.

The company should focus on your website, your blog, and your information that the audiences interested because today everyone usually find the information of product or service on the internet.  The company can inform the new policies, product and services. And for those negative comments, the company must allow customer to show their experience and comments with their background as real name, address, or email that the other customer can trust.

Sunday, December 23, 2012

Mountain Dew



Case Study#3 Mountain Dew and Other Brands Use Extreme Sports to Connect with Gen Y

Mountain Dew is a carbonated soft drink from PepsiCo. Mountain Dew has success in marketing and connecting to target group through Extreme sports. Extreme sports or what are known as alternative sports. It transformed casual activities such as mountain, skateboarding, snowboarding, BMX biking, and in-line skating into highly technical, creative and often dangerous sports.

Mountain Dew was one of the founding sponsors of the Extreme Games, which became the X Games, and signed partnerships with action sports athletes even before the organized competitions began. Mountain Dew has continued involves with extreme sports by supporting competitions, competitors, and the fans, and it become a well-respected member of action sports community. That is the easy way to connect the target group. Extreme sport attract Gen Y about a nonconforming lifestyle, from clothes to music, and young people respond to brand that make an authentic connection and become part of the action sports community.

The company has to analyzing the target audience because they are the end users of the information of the company. They are the most people that want to be affected by writing first. Public relations usually inform and persuade to target audience on their medium. The company conducts target audience by collecting the information of the target audience from researching method. Mountain Dew also research on youth participating in action sports and then Dew is penetrating market by many events such as offsite promotions supporting, sponsor many Gen Y activities, contest, and tournament.

The company should research in difference approaches to attract their customer. In magazine by think of the favorite consumer publication for example Mountain Dew can advertise the promotional, the events, in sports magazine or extreme magazines. Or they need to develop their products and adapt with the medium for attract the target customer all the time.

    


"Do you want to happy ?"


Hi, Everyone today I want to ask you some question ... "Are you Happy ?" "Do you want to happy ?" Exactly you do! ...



When a few minutes ago I was reading some article about "100 ways to achieve a better and happier life". The writer described and divided into 6 kinds ..[Travel, Work, Health, Attitude, Relationships, and Activities] So, If you want to be happy and you don't know what else can make you happy ...
Let's follow me to read  ..
TRAVEL


1) Travel when you can. Travel can open your eyes to the world and offer a fresh new perspective.
2) Take a weekend trip. If you haven’t got the funds for a jaunt to Paris, no matter. Even a weekend or day long break from home can make you happier.
3) Spend time by the ocean. There’s nothing like sand between your toes and fresh sea air.
4) Go camping. Commune with nature closer to home—the food will taste better and you’ll sleep deeper in the great outdoors.
5) Go skydiving. Face your fears and reap the benefits of this exhilarating extreme sport—you’ll be euphoric for weeks.
6) Go stargazing. Find a spot relatively free of unnatural light and marvel at the beauty of the night sky.
7) Sit in front of a beautiful view. Find a spot close by with a nice view that you can visit when you need a break.

WORK

8 ) Make enough money to meet your basic needs. Studies have shown that anything beyond that amount will not necessarily make you happier.
9) Avoid financial hierarchies. For a new job, choose a place where everyone makes a similar amount. People feel better when they feel equal to their co-workers.
10) Find satisfaction in the job you have. Don’t expect to find one job that will make you happy—instead focus on the positive aspects of your work instead of blaming a job for your unhappiness.
11) Take initiative at work. You’ll gain professional respect, self-fulfillment and feel more in control in the workplace.
12) Keep plants in your workspace. The LA Times found that employees who decorate their office space are more satisfied with their jobs.
13) Bake cookies and bring them to work. You’ll enjoy the baking and making your co-workers happy.

HEALTH


14) Get enough sleep. Sleeping for 8 hours per night can elevate your mood and better prepare you to greet the day.
15) Take vitamin C. Keeping your immune system happy will keep you happy.
16) Laugh out loud. Laughing releases endorphins and lowers levels of stress hormones.
17) Cook with more garlic. Garlic not only adds delicious flavor to meals, it also keeps blood pressure down to keep you relaxed and healthy.
18) Get more fresh air. Fresh air is invigorating and alters the levels of serotonin in your brain—the stuff that makes you happy!
19) Eat more foods with tryptophan. It has an amino acid needed to make serotonin, the chemicals that make you happy. Try more bananas, dairy products and poultry.
20) Work out. Exercising can not only make you feel better about yourself, it also releases endorphins in your body to give you a natural high.
21) Eat chocolate. Besides releasing endorphins and stimulating serotonin production in your brain, chocolate releases phenylethylamine, the chemical that causes feelings of love.
22) Meditate. According to the Dalai Lama as well as several medical studies, meditation not only decreases stress, but also triggers a neurological response that makes you happy.
23) Do yoga. Learning to control your breathing through yoga practice helps you control your responses to stress and fear.
24) Get a massage. Besides its relaxing properties, the touch involved in massage creates warmth in your body and releases the chemical oxytocin—also known as the cuddle hormone.
25) Eat chickpeas (or other beans). Chickpeas have an amino acid that makes you happy, and beans keep your sugar levels steady throughout the day.
26) Have sex. Numerous studies show that a healthy sexual intimacy with a caring partner can have tremendous physical and emotional benefits.
27) Install more windows in your house. Getting enough exposure to the sun has been proven to be crucial to happiness and well-being.
28) Put full-spectrum lights in your home or office. If you live in a wintry climate that doesn’t get much sun, you can replicate the effect with light bulbs that mimic the sun’s rays.
29) Drink coffee. Studies in Brazil showed that people who drink coffee every day are less likely to suffer from depression. Coffee is the world’s most popular mood-enhancing drug, but remember to drink in moderation
30) Eat more spinach. Popeye’s favorite green is packed with folic acid, an important vitamin that boosts serotonin production.
31) Eat foods high in Omega-3 fatty acids. Certain kinds of fish like salmon or sardines have Omega-3, which is known to elevate mood levels—high doses are even used to treat depression.
32) Eat more colorful fruits and vegetables. They contain antioxidants which help remove toxins from our bodies that cause stress and aging.
33) Put some strawberries in your breakfast. The smell of strawberries is known to invigorate and energize.
34) Drink hot mint tea. The scent of fresh mint is energizing and the steam will perk you up.

ATTITUDE

35) Smile. It takes fewer muscles to smile than it does to frown.
36) Make a grateful list. Focus on all the great things in your life to enhance feelings of joy and attract more good things.
37) Break outside your comfort zone. Being comfortable doesn’t make you happy—challenging yourself does.
38) Follow your gut. Most of the time your first instinct is not only correct, but the best choice.
39) Don’t regret your decisions. If it turns out you were wrong, don’t waste time worrying about it, instead make the next best decision and move forward.
40) Accept that you can’t be happy all the time. Focus on being content and the truly happiness will be all that much sweeter.
41) Try to see from others’ perspectives. Much of our unhappiness comes from our frustration with other people not understanding us. Try to imagine how they see the world and the frustration will ease.
42) Let the little things go. There’s no sense in wasting your energy and inhibiting your happiness by worrying about things you can’t change.
43) Make the decision to be happy. Happiness is an attitude, not a physical state.
44) Don’t take things personally. So often, anger and frustration directed at us is a result of someone else’s misplaced stress. Recognize that it’s not necessarily about you and you’ll remain calmer and happier.
45) Savor the small moments. People who take longer to enjoy small moments and then reflect on them later in the day show significant increases in happiness.
46) Avoid comparing yourself to others. It’s damaging to self-esteem—focus on your own achievements.
47) Make meaningful goals. Harvard scientists say humans need a sense of purpose to thrive and that people with dreams and aspirations are happier than those without.
48) Embrace spirituality. Research suggests that people who participate in a religious community or explore alternate sets of beliefs are happier and better adjusted in life.
49) Have a good cry when you need it. Allowing yourself to break down completely is cathartic and you’ll feel better after you let it all out.
50) Learn to forgive yourself. Focusing on your past mistakes serves no purpose besides keeping you from moving on.
51) Maintain perspective. When life starts to feel out of control, remind yourself of the positive things in your life and how lucky you are.
52) Define what happiness means for you. Don’t worry about what other people define as happy, find what makes you happy and go for it.

RELATIONSHIPS

53) Stay close to friends and family. Moving far away from networks of support can take a toll on your level of happiness—even if you have moved in order to make more money.
54) Get a dog. The studies showing the positive effects man’s best friend can have on your psyche are numerous: better emotional and physical health and a wagging tail.
55) Give more hugs. Hugging releases the same chemical as massage and is always free!
56) Make time for your friends. Personal connections are so important and making even a little time to be with people who make you smile can keep you happy.
57) Make new friends. Meeting other people is exciting and finding a new person with whom to connect can only enhance your fulfillment.
58) Write thank-you notes. Expressing gratitude makes you and the recipient happy.
59) Call your mom. Or your dad, or your grandma or anyone you haven’t talked to in a while and surprise them with a chat.
60) Get a cat. If you’re not a dog person, cats make wonderful, loving, stress-reducing housemates and bed-warmers.
61) Cuddle up with someone you love. Enjoy time with your kids or your partner for instant happiness.
62) Babysit for a friend. Being around children’s infectious optimism is sure to boost your mood.
63) Hold a baby. They’re cute and cuddly and without a care in the world—you’ll feel instantly uplifted.

ACTIVITIES

64) De-clutter. A clean home is a clean mind, and you’ll feel better in an orderly environment.
65) Donate to charity. Giving to those less fortunate than you will make you appreciate what you have.
66) Rent a comedy. Take an hour and a half out of your day for pure laughing entertainment and you’ll feel instantly boosted.
67) Watch kittehroulette.com. If watching nonstop videos of playful kittens doesn’t lift your spirits, nothing will.
68) Take a nap. A quick power nap, especially on a sunny afternoon, is luxurious and will help you make it through the day.
69) Change one thing in your daily routine. You’ll stave off boredom and might discover something new that delights you.
70) Take a walk. Taking a quick walk, even just around the block can clear your mind and raise your mood.
71) Surround yourself with smells that make you happy. Smell is a much overlooked sense that greatly affects our mood—try a coconut shampoo that reminds you of a vacation or bake cookies that remind you of childhood.
72) Listen to upbeat music. Even just a few minutes of a hip-shaking tune gets your blood flowing and makes you feel more positive.
73) Set your alarm early on a day you know you get to sleep in. When you wake up you’ll get the pleasure of realizing that you don’t have to get out of bed—then rolling over for some more satisfying zzz’s.
74) Paint a room in your house yellow. Looking at the color yellow has been proven to improve moods.
75) Make a home cooked-meal. You’ll get not only tasty food, but the pride of having made it yourself.
76) Dress up for no reason. Putting on clothes that make you feel good increases your self-esteem and your mood.
77) Add some soft blue to your bedroom. Light blue has been shown to be the most calming color and can set the mood for a restful night’s sleep—essential to a positive attitude.
78) Do something you loved as a kid. Riding a roller-coaster or going sledding can help you connect to your inner child and remember simple thrills.
79) Wear red. Red can make us feel confident, powerful and strong.
80) Splash on some perfume/aftershave. Studies show that floral scents can make you happier.
81) Volunteer your time. Selfless acts and helping others is a fast route to genuine contentment.
82) Decorate your home for the holidays. Preparing for holiday celebrations is always fun and a great excuse to invite friends and family over.
83) Take time for yourself. Go to a movie, or a museum or a walk around town by yourself to re-connect.
84) Perform random acts of kindness. Hold open a door for a stranger or leave some money in the vending machine, for no other reason than doing something nice for your fellow man.  
85) Send snail-mail. Rediscover the pleasure of old-fashioned communication.
86) Make time to curl up with a good book. It can be either a thought-provoking tome or a guilty pleasure.
87) Invest in fancy bedding. Be cozy and happy drifting to sleep and wake up to a happy morning.
88) Go bowling with friends. Throw back to your younger years, and bonus points for matching shirts.
89) Dance. Alone or at a club, dancing is fun and stress-releasing.
90) Pay off your credit card debt. Debt can be a major source of stress and you’ll feel great when you eliminate it from your life.
91) Clean the house. Even if you don’t like cleaning, a clean home can drastically improve your attitude.
92) Volunteer at a local animal shelter. You’ll get the pleasure of knowing you’re lending your time and brightening the day of some furry friends.
93) Find a hobby. Painting, singing, tai chi—it doesn’t matter as long as you have an outlet to express yourself.
94) Turn off your phone for a day. Let people know in advance that you are taking a personal day and can only be reached in case of emergency. Savor the silence.
95) Sing in the shower. It doesn’t matter what you sing, just make sure you belt it as loud as possible.
96) Stash some money in a secret place so you can discover it later. Pick a spot you’re likely to forget so you get a thrill weeks or months later when you stumble on it.
97) Enjoy a guilty pleasure TV show. Make some popcorn and banish the guilt—we all need a cheesy escape sometimes.
98) Go for a walk or jog in the rain. The high produced by exercise will be heightened by the cool rain on your face.
99) Enjoy a cold beer or chilled wine on a hot day. Need I say more?
100) Go to hear live music. Hearing music live puts you in the moment in a way an iPod can’t.

Finally, that is all 100 ways to make you happy. Don't forget to do follow this ways. I hope everyone will be "HAPPY" like me ^^
Thank you for visit my blog..


Merry X'mas Eve. Merry Christmas.

Thursday, December 20, 2012

Tourism : Destination in Thailand

DESTINATION IN LAND OF SMILE,,,


Hi everyone, Have you ever been to heard this word... "Amazing Thailand" ...  So, today I would like to suggest you about beautiful place in Thailand. Thailand is the most famous country for travel because this country have many kind of place for visit and low cost of living .. Depending on visitors what their want ? ...


Thailand is divided into five sectors [Central, East, North, Northeast, and South] each sectors have different featured. Bangkok is the capital of Thailand. is a metropolis where one can find both old and new, East and West, traditional and fashionable, blended together in a harmonious way.

Wat Phra Kaeo, Emerald Buddha Temple, Bangkok
Amphawa Floating Market, Samutsongkram

Ayutthaya Historical Park, Ayutthaya
                                 Hua Hin, Prachuap khiri khan
That are some place in the central only. In fact, there are many attractions than this. So, every places it's good in a one-day tour.

Then, The East
 the renowned recreation centre on the east coast. Its fine sand, blue sky and limpid sea are among many other good things that prove irresistible to both foreign and domestic tourists.

Pattaya , Chonburi

Pa Tong Beach, Rayong
Srinakarin Dam,

Khao Khitchakut National Park, Chanthaburi

Then, The North : The fine weather, the mountainous scenery, the exquisite handicrafts and the rich northern Thai culture are some of the charms of the North. Now is good time for visit ..

Doi Ang Khang, Chiang mai
Nam Nao national park, Phetchabun
Phu Chi Fa, Chianglai

Doi inthanon ,chiangmai
Then, The NorthEast Known as lsan in Thai, the Northeast consists mostly of a plateau. Some may think that this area is dry and lifeless. But in fact, it has large numbers of tourist spots, especially sites of historical and archaeological signifi­cance.
Ban Chang National Museum, Udontrani
Kaeng Tana National Park, Ubon Ratchathani 

Phu Kradung, Loei
The last one, The South : 14 provinces in the South stretch along the narrow peninsula of Thailand from Chumphon to Malaysian border. The Andaman Sea coast on the west with numerous offshore islands and a beautiful underwater world offers many fascinating travel opportunities to the sea loving tourists.

Koh Lan ta, Krabi
Ao Maya, Krabi
Similan, Phang Nga
Koh Phi Phi Island, Krabi
Old city wall, Nakornsritammarat
Pat tat Temple,  Nakornsritammarat


Finally, that are only part of Thailand. Thailand also have many interest place and wonder to visited.

Welcome To Land Of Smile ... " THAILAND"