PR : Wardrobe Malfunction Help company Success?

Did Janet Jackson’s wardrobe Malfunction Help GoDaddy.com’s Success? [case study 4]

Hi,everyone just around 2 hours ago I was read case study about GoDaddy.com. GoDaddy.com is the largest domain name registrar of the world. This company includes a re-seller of domains and domain related products and services, a private registration service, a research and development affiliate, and a membership-based discount registrar. GoDaddy.com and advertising agency believe that the negative publicity hurt sales of Jackson’ next CD and saw an opportunity in all of the attention following the Janet and Timberlake incident. They decided to place their commercial on Super Bowl XXXVIII which would make fun of the increasing broadcast censorship, while gaining awareness for GoDaddy.

Then, the problem is did the negative publicity help GoDaddy.com success. Most company usually thought that either positive or negative publicity is good for the company because it’s an opportunity to customer. It might be only a temporary opportunities not everlasting opportunity if your product or service is poor.

Finally, the company use crisis management to fix the problem and inform to the public that you have the efficiency to solve the problem immediately. The company should using negative publicity as last alternative for better gains more than you want but creating a good plan for marketing and advertising your company is the way of sustainable your reputation. Manage well and provide excellent product and service also are the way to avoid negative publicity or crisis in your control.