Case Study: The Internet: Does It Mean the Death of Television Advertising?
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Hi, everyone nowadays the advertising is very important for persuade the audiences to purchase the products, ideals, and service. Different types of media can be using to deliver the messages through the traditional media such as newspaper, magazines, radio television, including, new media such as internet, text messages, and mobile application. The internet is a medium of global communications. The modern businesses focused on internet advertising that is the easy way to reach the audiences because nowadays people spend more time being online to searching information or relaxing than watching television.
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I think "no" because online advertising still need the traditional media or television to reach the audiences. TV and the internet have incredible power when use together: TV for establishing the brand message and the internet for reinforce that message. TV is powerful of making reception of consumers to the messages and make online advertising more memorable and allows consumers to create the personal significance requires for brand building and equity. However TV can connect all people more than internet.
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Finally, I think internet and television are very important but have difference cost. Who want to connect with most of people must to advertise on TV but you must to spend a lot of money for advertising and not at all can do. Internet advertising just can connect with some people their internet user only but the cost of advertise cheaper than TV and have many channel to advertising such as blog and so on. Last thing to say I think TV can established harmony in family than internet. ..



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